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Following the Telecom Regulatory Authority of India’s changes in TV channel packaging and pricing in 2018–2019, Star Plus has become the most-watched Hindi pay-tv channel, but it falls short of free-to-air channels such as Dangal, which is owned by a small broadcaster and yet has more viewers due to its presence on the government’s DD Free Dish platform.

The on-screen typeface changed from Fedra Sans Alternate to Kohinoor, though Foco is used in the logo (as well as the logos of Star Maa and Star Suvarna since late 2020). The logo’s red colour was retained, but the new graphics package, consisting of squares tilted at a 45° angle, is predominantly white with accents of red and gold.

Though no specific credit was given for the motion graphics, the new brand identity was conceptualised by Sparkt, an Indian branding agency. The tagline was revised to Rishta Wahi, Baat Nayi (Same Relationship, New Conversations), and the channel now writes its name in camel case (StarPlus). Kohinoor Latin and Devanagari (on-air graphics)Īnother new look and graphics package was introduced on the final of Season 11 of the Indian Premier League, on (the channel was an official sponsor of the IPL that year).